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New Findings: Adolescents and Digital Advertising

NEW YORK (AdAge.com) -- Do adolescents require special new protections against digital marketing techniques? In her talk at the Children's (...)

  • Category: Financial-Business
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Tripodi on Engagement, Expression and Experiential Branding

ORLANDO, Fla. (AdAge.com) -- In a one-on-one interview with Ad Age at the ANA conference, Coca-Cola Co. Chief Marketing and Commercial Officer (...)

  • Category: Financial-Business
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Pritchard Deconstructs Old Spice Campaign Success

ORLANDO, Fla. (AdAge.com) -- Speaking at the ANA conference, Procter & Gamble Co. Global Brand-Building Officer Marc Pritchard detailed the (...)

  • Category: Financial-Business
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Dan Edelman Reflects on the Birth of a Public-Relations Giant

"Poor people, poor PR" was Dan Edelman's reason for hiring the best and smartest people. Today, Dan's company ranks as the (...)

  • Category: Financial-Business
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Jim Farley: We Need a New Paradigm for Auto Marketing

NEW YORK (AdAge.com) -- With the upcoming launch of the 2011 Fiesta, Ford is changing its approach to marketing new models, and that includes (...)

  • Category: Financial-Business
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