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EPISODES

Commentary: TV Programmers Need to Own Their Audience

TV programmers need to take control of their destiny via social and digital channels, says Ashley Swartz in this commentary on the state of the (...)

"Now This News" Video Content Start-up Focuses on Mobile and Social Distribution

AUSTIN - "Now This News." a New York-based video news start-up, launched in September with funding from the co-founder of the (...)

Mobile Audience Targeting to Drive Brand Ad Spend in 2013

AUSTIN -- The $4 billion and growing mobile advertising market has been driven by app downloads and performance-based ads, but is likely to (...)

GM is Focused on "Addressable" Video Delivery; "Programmatic" is the Future

AUSTIN - Delivering video directly to consumers of specific interests is becoming part of the media buying strategy of General Motors, explains (...)

Extreme Reach Cross-Media Reporting Suite Lets Advertisers Measure Video Campaigns Across All Screens

Earlier this month, video campaign management platform Extreme Reach launched a new cross-media reporting suite that enables advertisers to (...)



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