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EPISODES

MIT’S Jason Pontin: "Editors Hate to Hear This," But Readers Have High Regard for Native Advertising

In a study of MIT Technology Review's online and print consumers, readers found that "native" or sponsored content was ranked number (...)

comScore CEO Warns Video Biz: Don’t Embrace TV Model of Demographic Guarantees

PHOENIX - While impact of video impressions are much different than television viewing, the digital video industry is using similar criteria (...)

LiveRail Expands Into Europe, Boosted by Nearly 300% Revenue Growth

PHOENIX -- On the heels of its nearly 300% revenue growth in 2012, real-time online video platform LiveRail is opening an office in the United (...)

Addressablity Maximizes Video Inventory, Collider Media’s John Rogers

PHOENIX -- Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns (...)

Publishers Racing to Produce More Video; Top Sites Generate $40 to $50 CPMs

PHOENIX - Demand for digital video among marketers is strong and top publishers are commanding CPMs as high as $40 to $50, says Brett Wilson, (...)



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