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EPISODES

Videology Aims for Mobile Addressability

PHOENIX -- Mobile display and video inventory is growing tremendously, but it's been challenging to uniquely identify those impressions for (...)

Videology’s Collider Unit Touts "Confirmed vs. Inferred" Mobile Advertising Targeting

PHOENIX -- Most mobile targeting strategies are inferred, rather than confirmed, but the latter is much more precise, says Peter Hagerty, Senior (...)

Amit Seth: Nielsen is "On the Cusp" of Understanding the Link Between Viewing and Purchase Intent

Nielsen is at the cusp of integrating viewing and and consumer behavior to finally give marketers a true value of the media, says EVP Amit Seth, (...)

Private Marketplaces Tap Into Buyer-Seller Need for Control

Private marketplaces for buying and selling ads are growing in popularity because they afford control, says Mike Shehan, CEO of digital video ad (...)

BuzzFeed Monetization Scheme, Sharing its Platform for Text and Video with Brands

PHOENIX -- Banner-free, the fast-growing BuzzFeed is building revenue by sharing its publishing platform with marketers who promote their (...)



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