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EPISODES

The Digital Dream: Ad Formats That Keep Users on Page

The next frontier for digital ad formats lies in ads that keep users on a publisher's site rather than letting them click away, says David Payne, (...)

Programmatic Buying is Big at AOL: Its DSP Deployed at Most Agency Holding Companies

PHOENIX - AOL has embraced the "programmatic" selling of inventory via an exchanged scenario and has deployed its own DSP (demand side (...)

AOL CEO Tim Armstrong: "We will be at the forefront of live advertising"

PHOENIX -- Big brands will soon embrace real-time, advertising campaigns, where media is inserted into trending news. AOL CEO Tim Armstrong says (...)

Videology Touts Addressable Advertising Breakthrough for Mobile Video

He says this new functionality at Videology has come via the acquisition and integration of technology of Collider Media. Astley's comments about (...)

BrightRoll Beats Google/YouTube by 5X in Video Ad Viewing Time, comsCore

SCOTTSDALE, AZ - BrightRoll, the San Francisco-based video advertising services company, has been ranked by comsScore as the second largests (...)



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