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DARRELL JURSA, LIQUID INTELLIGENCE
Sales 101 from beverage industry specialist Darrell Jursa of Liquid Intelligence. How to sell influencer marketing, and the complexities of (...)
DAVE BALTER, BZZ AGENT 2
Dave Balter describes the evolution of WOM into a media channel, and BzzAgent's role. Taped at WOMMA's Summit 2, Washington (...)
Unofficial Official Tailgate Recipe of the New England Patriots | Ocean Spray
Celebrating 80 years, Ocean Spray transformed Gillette Stadium, home of the New England Patriots, into a sea of glimmering red cranberries for (...)
BEN McCONNELL, CHURCH OF THE CUSTOMER
Ben McConnell on the 1% rule, the rise of amatuers, and other lessons from his new book Citizen Marketers, co-authored with Jackie (...)
ROCK PAPER SCISSORS
An enjoyable competitive icebreaking interlude at WOMMA Summit2.
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