P O D C A S T :  coBRANDiT

Video about the relationship between consumers and brands, brand lifestyle. Interviews with marketing and advertising pros, consumers, people on (...)
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EPISODES

DARRELL JURSA, LIQUID INTELLIGENCE

Sales 101 from beverage industry specialist Darrell Jursa of Liquid Intelligence. How to sell influencer marketing, and the complexities of (...)

  • Category: VIDEO
  • play episode http://blip.tv/file/get/Owenmack-DARRELLJURSALIQUIDINTELLIGENCE975.mov

DAVE BALTER, BZZ AGENT 2

Dave Balter describes the evolution of WOM into a media channel, and BzzAgent's role. Taped at WOMMA's Summit 2, Washington (...)

  • Category: VIDEO
  • play episode http://blip.tv/file/get/Owenmack-DAVEBALTERBZZAGENT2607.mov

Unofficial Official Tailgate Recipe of the New England Patriots | Ocean Spray

Celebrating 80 years, Ocean Spray transformed Gillette Stadium, home of the New England Patriots, into a sea of glimmering red cranberries for (...)

  • Category: VIDEO
  • play episode http://blip.tv/file/get/Owenmack-UnofficialOfficialTailgateRecipeOfTheNewEnglandPatriots844.mov

BEN McCONNELL, CHURCH OF THE CUSTOMER

Ben McConnell on the 1% rule, the rise of amatuers, and other lessons from his new book Citizen Marketers, co-authored with Jackie (...)

  • Category: VIDEO
  • play episode http://blip.tv/file/get/Owenmack-BENMcCONNELLCHURCHOFTHECUSTOMER636.mov

ROCK PAPER SCISSORS

An enjoyable competitive icebreaking interlude at WOMMA Summit2.

  • Category: VIDEO
  • play episode http://blip.tv/file/get/Owenmack-ROCKPAPERSCISSORS292.mov


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