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EPISODES

Jeep’s Mobile Off-Roading Community Connects Enthusiasts Online

The American auto brand encourages fans to hit the off-road and complete its specially recommended trails, then share their adventure with the (...)

  • Category: CULTURE-ARTS
  • play episode https://cdn1.psfk.com/wp-content/uploads/2020/09/off-roading-jeep-psfk-1313x875.jpg

Nissan Lets Car Buyers Take Their Test Drive at Home

Partnering with car-sharing marketplace Turo, the automaker is helping prospective buyers get a better feel for their used cars with months-long (...)

  • Category: CULTURE-ARTS
  • play episode https://cdn1.psfk.com/wp-content/uploads/2020/09/test-drive-nissan-psfk-1313x875.jpg

How Automakers Changed Gear As The Car-Buying Journey Drifted

Five innovative strategies for next-gen auto retailing in a perhaps not-so-entrenched industry that is creatively bridging the digital-physical (...)

  • Category: CULTURE-ARTS
  • play episode https://cdn1.psfk.com/wp-content/uploads/2020/09/future-retail-automotive-pfk-1400x804.jpg

[New report] The Car Buyer Journey CX Debrief

After remaining largely unaltered over past decades, a new and exciting retail journey within the automotive sector is responding to a permanent (...)

  • Category: CULTURE-ARTS
  • play episode https://cdn1.psfk.com/wp-content/uploads/2020/09/Car-Buyer-Journey-CX-Debrief_Standalone-676x875.png

Cadillac Live Transfers the One-to-One Showroom Experience to Digital

The auto brand launched a Live showrooming experience that connects customers with on-the-floor associates for close-up personal tours, then lets (...)

  • Category: CULTURE-ARTS
  • play episode https://cdn1.psfk.com/wp-content/uploads/2020/09/cadillac_live_psfk-1313x875.jpg


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