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EPISODES

Interview: How Scent Is Set To Revolutionize The Customer Experience

In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail (...)

  • Category: CULTURE-ARTS
  • play episode https://cdn1.psfk.com/wp-content/uploads/2018/06/olivia_jezler1_psfk-966x644.jpg

Op-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency Model

‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad (...)

  • Category: CULTURE-ARTS
  • play episode https://cdn1.psfk.com/wp-content/uploads/2018/06/advertising-disrupting-agency-model-966x644.jpg

Do You Know How To Show Up As A Purpose-Led Brand?

A roundup of strategies from PSFK's CX Playbook lay the foundation for brands looking to build purpose-driven campaigns, products and experiences (...)

  • Category: CULTURE-ARTS
  • play episode https://cdn1.psfk.com/wp-content/uploads/2018/06/Lead-Image-963x644.png

Have You Cultivated A Customer Ecosystem That Creates Value?

Adding value beyond the checkout line to create authentic, trusting relationships with consumers is imperative for acquiring and sustaining (...)

  • Category: CULTURE-ARTS
  • play episode https://cdn1.psfk.com/wp-content/uploads/2018/06/cx-playbook-added-value-963x644.jpg

Understanding The Key Drivers For Customer Experience Innovation

To attract consumers and cultivate a loyal following, brands need to adopt a value-driven approach to the customer (...)

  • Category: CULTURE-ARTS
  • play episode https://cdn1.psfk.com/wp-content/uploads/2018/06/CX-playbook-customer-experience-innovation-700x468.png


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