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For Immediate Release #185: Hey, Google, Play Me Some Content Marketing
The July edition of "The Hobson and Holtz Report" features Neville Hobson and Shel Holtz discussing these stories: Have we hit "peak podcast"? (...)
Inside PR 544 – Mr Zuckerberg was otherwise engaged
Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand (...)
Circle of Fellows #47: Cracking the Metrics Code
With so much data available, it can be difficult to determine what information is actually useful to track to measure the success of your (...)
ALP 37: Should your agency use COLAs for employee salaries?
One of the biggest challenges that many agencies face is how to fairly compensate employees. Talent is the heart and soul of the business, so you (...)
Sharing Your Owned and Earned Content
All of the elements of the PESO model work well on their own, but what happens when you integrate paid, earned, shared and owned content? (...)
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