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P O D C A S T :  Expert’s Gold: Leverage Nuggets for Information Experts

If you’re in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you’re probably (...)
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EPISODES

Friends, Neighbours and Strangers

Who are the people in your neighbourhood? Trust sells. Every marketing effort must be based on the level of trust you have with your (...)

  • Category: Financial-Business
  • play episode http://feed.pippa.io/public/streams/59292279d5cbe0265e0fd725/episodes/592927d4c817b8425e105d06.mp3

Talk Their Talk

Are you truly entering the conversation in your clients' minds? Use the principle of gravity marketing to create irresistible attraction for your (...)

  • Category: Financial-Business
  • play episode http://feed.pippa.io/public/streams/59292279d5cbe0265e0fd725/episodes/592927d4c817b8425e105d07.mp3

Gurus Don't Need Business Cards

As an expert, your most powerful marketing tool is not your business card. It's not your glossy brochure. It's not your Web site. It's not your (...)

  • Category: Financial-Business
  • play episode http://feed.pippa.io/public/streams/59292279d5cbe0265e0fd725/episodes/592927d4c817b8425e105d08.mp3

Expert Gold: Don't Sell Too Soon

Most people visiting your Web site are looking for information, not (yet) for products. Lead with value and show your expertise - before jumping (...)

  • Category: Financial-Business
  • play episode http://feed.pippa.io/public/streams/59292279d5cbe0265e0fd725/episodes/592927d4c817b8425e105d09.mp3

Selling is Telling

Over the years, salespeople have been coached with the phrase "Selling isn't telling". In other words, they should ask more questions rather than (...)

  • Category: Financial-Business
  • play episode http://feed.pippa.io/public/streams/59292279d5cbe0265e0fd725/episodes/592927d4c817b8425e105cfa.mp3


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